Email Marketing Campaign: Tips To Write An Effective Email Content.

Every email is a blank check, full of potential and possibility.

It’s your opportunity to either fill it or throw it away.

With almost 90% of B2B marketers using email marketing, you need some serious good email copy to get ahead of the game.

Thus, the first impression is important in your email marketing campaign to build trust from both sides.

In that way, you will build brand reputation and credibility.

Email contents work the same way!

Every content you send says something about you.

If you talk about yourself all the time, people will unsubscribe.

If your content looks like it was put together last minute, full of a typing error or broken links your reputation and your email marketing strategy will suffer.

Keep in mind that even the smallest error can cause your prospects to unsubscribe.

Worse, if you’re seen as spam, users might blacklist your email address.

Which could result in your content end up in a spam folder.

That’s the exact opposite of what you want.

If you want to create better email content in 2021, you need a focused strategy and understanding of human behavior.

The willingness to try new things until you find the formula that works.

Learning email marketing best practices can put you ahead of the competition before you ever send your first email.

As the trusted digital marketing agency, Bridging Technologies wish to make you a giant in the email business. You can contact us today!

We will look at ways to make email content work for you instead of against you.

Let’s start with.

What is email content?

The email content is any message sent to a subscriber, customer, or prospect’s inbox on the automation platform.

It includes everything from weekly to monthly newsletters. Also an automated replies, to promotions, and to new product/service announcements.

Any email sent to a customer or prospect through the customer lifecycle offers value to them.

Knowing what email content is, it’s not enough for you to win the prospect’s right hand. Here are things you should know more about it.

How to write email marketing content?

💡Know and write for your target niche

You don’t speak to your superiors the same way you speak to your subordinates. Also, you wouldn’t speak to someone you met the same way you speak with somebody you’ve known for years.</p> Same way, you should treat your email content the same way for your audience. </p> Probably you need to know a thing or two about your target customer based on what they do and like.; You’re supposed to have well-researched data about your audience. </p> If not, Bridging Technologies will help you to conduct research based on your targeted market; <drupal-entity data-embed-button=" />

You don’t speak to your superiors the same way you speak to your subordinates. Also, you wouldn’t speak to someone you met the same way you speak with somebody you’ve known for years.

Same way, you should treat your email content the same way for your audience. 

Probably you need to know a thing or two about your target customer based on what they do and like.

You’re supposed to have well-researched data about your audience. 

If not, Bridging Technologies will help you to conduct research based on your targeted market.

💡Use clear and communicating language

Don’t mess around with your audience’s time.

Use clear, communicative language to get your point through. You can also use compelling words to get their attention. 

Let’s look at an example. Choose the sentence below that’s clear, actionable, and communicating the message:

1. You can get a better result in your business with our digital marketing agency services.
2. You might want to try our services as the best digital marketing agency if you want to grow your business today.

The first one is correct. Not only does it follow the writing formula, but it’s also shorter and easier to digest.

You can still include your brand voice and have fun. But you should respect your audience’s time by leaning on an economy of words. 

💡Relevance between a subject line and body

Your subject line is your email’s promise.

It tells the recipient what is expect to be inside the content.

If your audience reads the content and feels betrayed by the subject line, they may not open an email from you again. That’s why your subject line and body copy must stay in alignment.

If you’re honest and transparent with your readers you will build trust and loyalty. 

But, that doesn’t mean you can’t punch up your subject lines to attract attention.

The best way to increase open rates is to tell your readers, in plain language, what they’ll get from the email.

Also, tell them how they’ll benefit from giving you their time like:

• Get a free template for improving your email content writing skills.
• Do you want 50% off your email marketing campaign?
• Take a free consultation on our services… No strings attached!
• Learn eight ways on how to write email marketing content in 15 minutes or less.

Make sure every word of your body copy remains responsive to the subject line. Try not to go off way on irrelevant angles or confuse your reader.

Well-aligned subjects and email bodies keep your audience engaged and interested. Your readers will sense if there’s no connection.

For more information on the email marketing campaign, you can read “How to get started with email marketing campaign”.

💡Personalization of each email

Emails that use a personalization style can become your greatest means to win a campaign. You can start your content with a personalized introduction/greetings.</p> Most people would prefer to read more, as long as their names are correct mentioned.</p> <p>You can use other personalization gestures to further create familiarity and trust between you and your readers.</p> <p>For example, you can include the recipient’s location or the name of his or her business.</p> <p>Don’t go too overboard. You don’t want to transform from being a potential marketer into a stalker.</p> <p> </p> <h3>💡Establish the aim right away</h3> <p>You’re passionate about your products. You might feel tempted to go on and on in your emails about your subject area and your knowledge.</p> <p>Resist that pressure.</p> <p>Instead, establish the email’s relevancy right away.</p> <p>It should be understood what you’re trying to convey from the subject line and the first line of the body. </p> <p>This doesn’t mean that you have to send emails that contain a few sentences.</p> <p>You can write longer-form content, but you need to get your reader’s attention from the first line.</p> <p>For example, let’s say you’re sending a free copy of a campaign you’ve written. Mention the campaign download in the subject line and the first sentence. Then write any other copy you feel might prove relevant to the reader.</p> <p>Add the <a data-cke-saved-href=" />

Emails that use a personalization style can become your greatest means to win a campaign.

You can start your content with a personalized introduction/greetings.

Example;

Dear Mark,

Most people would prefer to read more, as long as their names are correct mentioned.

You can use other personalization gestures to further create familiarity and trust between you and your readers.

For example, you can include the recipient’s location or the name of his or her business.

Don’t go too overboard. You don’t want to transform from being a potential marketer into a stalker.

💡Establish the aim right away

You’re passionate about your products. You might feel tempted to go on and on in your emails about your subject area and your knowledge.

Resist that pressure.

Instead, establish the email’s relevancy right away.

It should be understood what you’re trying to convey from the subject line and the first line of the body. 

This doesn’t mean that you have to send emails that contain a few sentences.

You can write longer-form content, but you need to get your reader’s attention from the first line.

For example, let’s say you’re sending a free copy of a campaign you’ve written. Mention the campaign download in the subject line and the first sentence. Then write any other copy you feel might prove relevant to the reader.

Add the download link for the campaign early in the copy and at the bottom of the content. 

💡Don’t sell before the prospect is ready

What does this mean?

In email marketing campaign, you need to give to get.

Meaning, if you share something of value with your readers, they might share the contents of their wallets in exchange.

That’s why your link to your website or social media pages should come after you offer something of value.

This could be a free template, useful content, or more. 

💡Reward prospects for reading

Every time your customers expect a reward from you.

We mentioned above that you don’t want to give the tone of your sales until you have clued up about your audience.

For that, you must give if you want to get. The reward is the giving part.

Each email should offer something of value.

Whether it’s information, education, entertainment, a special discount, or promotion.

Choose your rewards based on the email’s content and your current marketing campaign.

Bridging Technologies offers a free consultation about email marketing basic skills.

💡Talk about benefits, not features

Many marketers confused benefits with features and vice versa.

It is not surprising given that they are close to their businesses, so they are unable to view them.

To give you an example, imagine that you are displaying an email template titled “Best email content writing styles.”

The features list might look like this:

• An email content writing journal filled with tips and strategies
• Few quizzes that test your knowledge
• 20 pages of original content

These are features, not benefits. You can turn them into benefits like this:

• Win your email market following the tips mentioned in this template.
• Take regular quizzes to make sure you’re absorbing what you’ve learned and applied it correctly.
• Take part in live Q&A sessions so you can clarify things you don’t understand and learn from other customers.
• Get 20 pages of original content that will teach you how to win every subscriber loyalty and convert into a customer.

Do you see the difference?

Features communicate what a customer will receive.

Benefits tell a customer how he or she will gain value from those features.

Focus on benefits instead of features in your email marketing campaigns.

Put yourself in the customer’s shoes and imagine what he or she would want to gain from your template.

That is how you will win subscriber’s trust and engage in your business with pure intention.

💡Show what readers will miss

Have you heard about FOMO? The Fear of Missing Out as a popular social media meme.

While it’s often used tongue in audacity, there’s some value in the phrases.

People don’t like to miss out on things that might benefit them. It’s like learning about a sale at your favorite product after it's already sold out.

It’s a hurting and disturbing feeling, right?

It’s the same for your customers, you can make them feel they are going to miss something important.

You can use FOMO (https://www.business2community.com/marketing/5-ways-use-fomo-marketing) as your marketing strategy to encourage subscribers to both open and read your messages.

Make those opportunities clear to boost your open rates and increase sales.

Read more on how to increase open rates, “Email Marketing Services: How to get super high open rate”.

💡Be brief with the clear fact

We’re all busy. Our inboxes are almost crowded with every kind of email.

You must consider that fact when you’re marketing to prospects.

If you’re brief in your correspondence, your prospective customer will appreciate that quickness.

They will know you don’t want to waste their time. They will give their time to check on it.

You can practice word economy to get your message across in fewer words.

There are several other strategies you can try to make quickness your priority.

Stick to one idea.

Email marketing is a long game, so don’t feel like you have to tell your prospects everything in one message.

Many of your subscribers might stay with you for months or even years. You have plenty of time to deliver the information you want them to know. Keep each email as brief as possible.

💡Present a clear CTA

Every email should include a call to action or CTA.

The CTA tells your customer what you want them to do next.

• Follow you on social media
• Sign up for your campaign
• Visit your website

Your CTA can present a promotion that encourages prospects to become customers.

For instance, Bridging Technologies offers a free consultation about an email marketing campaign.

You might offer a promotion of a free e-book or a 20% off coupon for taking the desired action on your content.

If you decide to go with a promotion for your CTA, make it time-limited.

Your prospect is out of luck if they don’t take advantage of it by the deadline. 

It’s called urgency and it is one of the sharpest tools in your marketing.

Although you want your emails to contain clear and compelling CTAs, you can give your customers other ways to engage with your business. Distribute several links throughout your email content.

You can link to blog posts, social media accounts, and any other web properties. You are navigating your prospects down the sales funnel.

Your prospects might need to interact with your brand several times before they purchase your digital products.

You are also providing more value when you insert links.

Let your prospects know where they can go to find valuable information.

Remember to direct them toward your content and not someone else’s.

IMPORTANT: Don’t deceive your customer, offer what you have promised in your CTA.

Keep your language honest and open.

💡Encourage Subscribers to Share

Another goal of email content writing is to expand your scope.

If you want to grow your subscriber list, start with the people you’re already reaching, your subscribers.

In every email you send, let your subscribers know that they’re welcomed to share your content with others.

Tell them to forward your emails to their friends and family members who might find your content interesting.

They might share and they might not, but it never take much to ask.

While you’re at it, include social share buttons.

If your subscribers share a link on their social media, you will gain more exposure.

💡Write in the second person

A conversational tone proves useful for any form of marketing.

Remember that you’re sending an email direct to a person. Even though your emails might reach dozens, hundreds, or even thousands of people.

Talk to the target consumer direct with each email. Instead of using “he or she,” say “you.”

That gives the recipient the sense that you’re having a one-on-one conversation. This helps to make the email not sound too sales or unnatural.

You can also include first-person references to make the content more intimate. Instead of just talking “at” the reader, talk “to” the reader by sharing your own experiences.

WRAPPING UP

For most of us, our reputation is important.

We take the time to present ourselves in a way that builds credibility and trust.

You can design a beautiful email, but it will be meaningless without a message that is relevant, well-written, and captures the reader’s attention.

To do that, your email content needs to be well prepared. 

That’s where we come in!

We have shared with you our top email marketing tips to help you write content that sounds perfect.

How to write email marketing content that connects prospects with your business is our priority.

And since we’re both serious about your business, let’s make it official. Give us a call.